AYE - lookbook, Shirt design

AYE has transitioned from its origins in yoga apparel to become a stand-alone fashion brand, embodying the spirit of "A Young Era" with a fresh and retro illustrative style. My task was to craft a brand identity that captures the essence of youthful exuberance and creative expression. Through a vibrant palette and dynamic graphic elements, I've shaped AYE into a symbol of contemporary fashion, appealing to young, style-conscious individuals who value uniqueness and artistic flair in their wardrobe.