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MOFAN TAICHI - Visual Identity, Merch
Tools
Adobe Photoshop, Adobe Illustrator
Scope of Project
Creative Research, Art Direction, Logo Design, Website Design, Stand-up Banner Design, Light Box Design, Creative Concepts
Drawing on discussions with the studio head, our design unites traditional Chinese elements with dynamic movement. Building on the logo’s swirling Taiji, interwoven knot, and crane’s beak, we extended the theme across the stand-up banner, light box, and feather flag. A bold blue-orange color scheme—evoking youthful energy and the balance of yin and yang—is paired with ink brush strokes to guide the visual flow. Together, these elements capture Taichi Studio’s commitment to precision, balance, and transformative creativity.
